Keith Hufnagel

Keith Hufnagel made his start as a skateboarder in New York City on the Brooklyn Banks. He became professional after moving to California and became associated with groups such as Thunder Trucks, Spitfire Wheels, and Real Skateboards. However, he became known for his founding of the skateboard fashion brand HUF as a small boutique in San Francisco, back in 2002, with his wife, Anne Freeman.

One of the pioneers of streetwear carried many rare brands of sneakers, clothing, and skateboards. In particular, the brand Supreme was carried by HUF. Through the brand, he often worked with fellow skateboarders and artists for creative input and inspiration. He also collaborated with prominent shoe brands such as Nike and Adidas for limited-edition shoes. His company also started to put Hufnagel’s name on many of its products, especially shoes. They were among the first to do so and turned the company into one of the most recognizable streetwear brands out there.

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